FOR IMMEDIATE RELEASE
'Tis The Season As Brick-and-Mortar Merchants
Explore a Wireless Marketing Wonderland
Wireless ASP GeePS Launches Service With Retailers at Palisades Center
WEST NYACK, NEW YORK, NOVEMBER 14, 2000 - The merchants at Palisades Center will have their holiday wishes come true by using new wireless technology to reach consumers in their area on a choice of wireless devices. GeePS.com Inc. - the first location-sensitive Wireless Applications Service Provider (WASP) focused on brick-and-mortar merchants and malls - today announced that mobile commerce technologies have made the move from fiction to fact as 50 retailers at Palisades Center have started using new voice and mobile commerce wireless technologies to deliver targeted, local shopping information and news to consumers.
In time for the critical holiday shopping season - the center has introduced its GeePS-developed "Go Power Shopping" program, enticing consumers to register and try the newest marketing technologies. Shoppers can receive money saving promotions on their cellular phone, wireless device, or standard e-mail by signing up to receive messages from their favorite categories and stores.
Palisades Center (www.palcen.com) is a 4 level shopping center offering a combination of shopping, entertainment, dining and recreation, with over 250 brick-and-mortar retailers. The mall's 20+ million annual visitors can register on Palisades Center's Web site (www.palcen.com) or through kiosks in the center, and indicate the stores and categories from which they want to receive special promotional messages. As the retailers send these personalized real-time messages, they will appear on the media the consumer chooses - WAP, SMS, voice, or e-mail. In accordance with a GeePS strict privacy policy, the messages will be delivered on a pull/opt-in basis only. Consumers will not receive unwanted messages, nor will their information be sold to third parties.
Participating retailers include Filene's, Restoration Hardware, Eddie Bauer, Brooks Brothers, Lord and Taylor, Old Navy, the IMAX Theatre, and Macaroni Grill. "We're excited to be on the cutting edge of new retail technologies," said Cara Halstead, Community Relations Manager for Barnes and Noble. "We look forward to a great holiday shopping season and inviting shoppers to visit us often with a more personalized touch through GeePS."
"Palisades Center is a state-of-the-art shopping center...it's logical for us to be the first to provide wireless services," said Palisades Center general manager John Mott. "We're making holiday shopping easier for consumers with a unique shopping experience while helping our brick-and-mortar retailers profit from and compete with mobile commerce."
About Palisades Center
Located in West Nyack, New York, just outside of New York City, Palisades Center (www.palcen.com) is a state of the art mall with 1.85 million square feet of retail space with an innovative merchant mix that includes big box retailers and category retailers under the same roof as department stores and mall shops. In addition, an entire floor is devoted to dining and entertainment, with stadium-style theaters, amusements, and 10 sit-down restaurants.
About GeePS.com, Inc.
GeePS.com, Inc. is the first location-sensitive Wireless Applications Service Provider (WASP) focused on brick-and-mortar merchants and malls. GeePS helps them acquire new customers, maximize revenue, turn store inventory, and enhance relationships with existing customers. GeePS has developed and introduced the GeePS.Store(tm) suite of products for retail chains and the GeePS.Mall(tm) platform for brick-and-mortar malls and virtual malls such as media companies and portals. From large retail chains to small boutiques, GeePS empowers brick-and-mortar merchants to be competitive and attract customers to their storefront by sending highly personalized information and opt-in promotional messages via SMS, WAP, PQA, e-mail and voice to nearby prospects. Additional information on GeePS and an online demo is available at www.geeps.com.
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Contact:
Jon Boroshok
TechMarcom, Inc. (for GeePS)
978-502-1055
jb@techmarcom.com